Jaguar Land Rover took their green credentials a step further by using a beautiful living wall designed by Viritopia, as part of their state of the art auto show stand at this year’s Geneva Auto Show.
Jaguar Land Rover won the BITC Responsible Business of the Year in 2013 and is committed to reducing the whole life environmental impacts of its products, manufacturing and supply chain operations. They asked Viritopia to design and construct a 11.875m2 Living Wall to form part of the 1500 square metre stand, which by the end of the show will have welcomed more than 700,000 visitors.
Viritopia were awarded the contract through global creative business Imagination, an experiential agency who design highly impactful event and exhibition spaces
The Living Wall has proven to be a great success so much so that Viritopia have been commissioned to provide Living Walls at Jaguar Land Rover’s forthcoming auto shows in Beijing, Paris and LA later in the year.